City comparison

Madison, WI vs Virginia Beach, VA

What a paycheck is really worth in each city: prices, rent and state taxes.

Key findings

  • Overall prices in Madison, WI (97.3) and Virginia Beach, VA (97.9, U.S. average = 100) are within 1% of each other, so $100,000 in Madison, WI goes as far as $100,700 in Virginia Beach, VA.
  • Typical 1-bedroom rents are close: $1,482 a month in Madison, WI and $1,512 in Virginia Beach, VA.
  • On $100,000, estimated state income tax is about $1,016 a year higher in Virginia Beach, VA than in Madison, WI.
  • For federal employees, locality pay changes a GS-13 step 1 salary by +1.5% moving from Madison, WI to Virginia Beach, VA ($106,437 → $108,019), while prices change by +0.7%. Net effect of the transfer: +0.8% in real buying power.
MadisonVirginia Beach
Price level (U.S. = 100):Under 9292–9898–102102–108Over 108
  • Madison, WI: price level 97.3 (cheaper)
  • Virginia Beach, VA: price level 97.9 (cheaper)

Map drawn from Census Bureau state boundaries and metro locations9,10; dot colours show BEA price levels2.

Side by side

Madison, WIVirginia Beach, VA
Price level (U.S. = 100)297.397.9
$100,000 is worth, in the other city2$100,672 in Virginia Beach$99,332 in Madison
Typical 1-bedroom rent3$1,482/mo$1,512/mo
Take-home on $100,00014,15,8$75,261$74,244
State income tax on $100,000 (estimate)8$3,919 (WI)$4,936 (VA)
Rent burden on $100,00024%24%
Median pay, all jobs4$58,080$49,430
Federal locality pay area7Rest of U.S.Virginia Beach-Norfolk, VA-NC

Rent areas: Madison, WI HUD Metro FMR Area and Virginia Beach-Norfolk-Newport News, VA-NC HUD Metro FMR Area. Metro areas: Madison, WI and Virginia Beach-Chesapeake-Norfolk, VA-NC.

What costs more or less

Madison, WIVirginia Beach, VA
Price level (U.S. = 100)MadisonVirginia Beach
Housing (rent)99.799.8
Goods93.896.8
Utilities89.889.6
Other services99.498.6
Overall97.397.9
BEA Regional Price Parities2. Housing covers rents.

Moving with the same $100,000 salary

Madison, WI → Virginia Beach, VA

Roughly even

Buying power −0.7%; rent takes 24% of take-home; state tax +$1,016/yr.

67 Fair offer

Virginia Beach, VA → Madison, WI

Roughly even

Buying power +0.7%; rent takes 24% of take-home; state tax −$1,016/yr.

71 Strong offer

On the GS pay scale?

Madison, WI is in the Rest of U.S. pay area; Virginia Beach, VA is in Virginia Beach-Norfolk, VA-NC. The last column shows what a transfer from Madison, WI to Virginia Beach, VA at the same grade and step does to real buying power.

Grade5,2Madison, WIVirginia Beach, VAReal change, Madison → Virginia Beach
GS-9 step 1$61,722$62,640+0.8%
GS-11 step 1$74,678$75,788+0.8%
GS-12 step 1$89,508$90,838+0.8%
GS-13 step 1$106,437$108,019+0.8%
GS-14 step 1$125,776$127,646+0.8%

Pay for common jobs

Median annual pay4Madison, WIVirginia Beach, VAVirginia Beach pay in Madison dollars
Elementary School Teachers, Except Special Education$63,690$63,380$62,957 (−1.2%)
Software Developers$130,630$129,090$128,228 (−1.8%)
Accountants and Auditors$81,130$79,450$78,919 (−2.7%)
Registered Nurses$101,190$89,450$88,853 (−12.2%)

"Not published" means BLS doesn't release an estimate for that job in that metro.

Check your own offer

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Taxes are estimates for a single filer taking the standard deduction; city and county income taxes are not included. See the methodology.

Notes & Sources

  1. U.S. Census Bureau, Metropolitan Statistical Area population estimates (Vintage 2025) (2025). Retrieved 2026-09-29.
  2. U.S. Bureau of Economic Analysis, Regional Price Parities by MSA (MARPP), all items (2024). Retrieved 2026-09-29.
  3. U.S. Department of Housing and Urban Development, Fair Market Rents, 1-bedroom (2026). Retrieved 2026-09-29.
  4. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, metropolitan areas (2025). Retrieved 2026-09-29.
  5. U.S. Office of Personnel Management, General Schedule (GS) pay rates with locality pay, 2026 (2026). Retrieved 2026-09-29.
  6. U.S. Office of Personnel Management, Locality codes used in the 2026 GS pay spreadsheet (2026). Retrieved 2026-09-29.
  7. U.S. Office of Personnel Management, 2026 Locality Pay Area Definitions (counties in each pay area) (2026). Retrieved 2026-09-29.
  8. Tax Foundation, State Individual Income Tax Rates and Brackets, 2026 (2026). Retrieved 2026-09-29.
  9. U.S. Census Bureau, Cartographic boundary file: states, 1:20,000,000 (2024) (2024). Retrieved 2026-09-29.
  10. U.S. Census Bureau, Gazetteer file: core based statistical areas (2025) (2025). Retrieved 2026-09-29.
  11. U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024, table C24010 (occupation of employed residents) by ZIP code area (2024). Retrieved 2026-09-29.
  12. U.S. Census Bureau, ZIP Code Tabulation Area relationship files (2020; Connecticut 2022) and Gazetteer locations (2025) (2025). Retrieved 2026-09-29.
  13. U.S. Census Bureau, Cartographic boundary files (ZIP code areas 2020; counties and states 2024) and TIGER/Line primary roads (2024) (2024). Retrieved 2026-09-29.
  14. Internal Revenue Service, Rev. Proc. 2025-32 (2026 tax brackets and standard deduction) (2026). Retrieved 2026-09-29.
  15. Internal Revenue Service, Publication 15 (Circular E), Employer's Tax Guide for 2026 (Social Security and Medicare) (2026). Retrieved 2026-09-29.
  16. U.S. Department of Labor, Employment and Training Administration, O*NET 31.0 Database: Job Titles (used under CC BY 4.0; O*NET is a trademark of USDOL/ETA) (2026). Retrieved 2026-10-14.