City comparison

Gainesville, FL vs Myrtle Beach, SC

What a paycheck is really worth in each city: prices, rent and state taxes.

Key findings

  • Prices in Gainesville, FL are 3.3% higher than in Myrtle Beach, SC. Someone earning $100,000 in Myrtle Beach, SC would need about $103,300 in Gainesville, FL to live the same way.
  • Typical 1-bedroom rents are close: $1,246 a month in Gainesville, FL and $1,229 in Myrtle Beach, SC.
  • On $100,000, estimated state income tax is about $4,843 a year higher in Myrtle Beach, SC than in Gainesville, FL.
  • Both cities are in the same federal pay area (Rest of U.S.), so a GS-13 step 1 earns $106,437 in either. A transfer from Gainesville, FL to Myrtle Beach, SC changes real buying power by +3.3%, purely from prices.
GainesvilleMyrtle Beach
Price level (U.S. = 100):Under 9292–9898–102102–108Over 108
  • Gainesville, FL: price level 96.7 (cheaper)
  • Myrtle Beach, SC: price level 93.6 (cheaper)

Map drawn from Census Bureau state boundaries and metro locations9,10; dot colours show BEA price levels2.

Side by side

Gainesville, FLMyrtle Beach, SC
Price level (U.S. = 100)296.793.6
$100,000 is worth, in the other city2$96,805 in Myrtle Beach$103,301 in Gainesville
Typical 1-bedroom rent3$1,246/mo$1,229/mo
Take-home on $100,00014,15,8$79,180$74,337
State income tax on $100,000 (estimate)8$0 (FL)$4,843 (SC)
Rent burden on $100,00019%20%
Median pay, all jobs4$47,020$37,930
Federal locality pay area7Rest of U.S.Rest of U.S.

Rent areas: Gainesville, FL HUD Metro FMR Area and Myrtle Beach-North Myrtle Beach-Conway, SC HUD Metro FMR Area. Metro areas: Gainesville, FL and Myrtle Beach-Conway-North Myrtle Beach, SC.

What costs more or less

Gainesville, FLMyrtle Beach, SC
Price level (U.S. = 100)GainesvilleMyrtle Beach
Housing (rent)93.083.1
Goods96.296.3
Utilities88.288.0
Other services98.998.3
Overall96.793.6
BEA Regional Price Parities2. Housing covers rents.

Moving with the same $100,000 salary

Gainesville, FL → Myrtle Beach, SC

Same pay goes further

Buying power +3.3%; rent takes 20% of take-home; state tax +$4,843/yr.

79 Strong offer

Myrtle Beach, SC → Gainesville, FL

Same pay buys less

Buying power −3.2%; rent takes 19% of take-home; state tax −$4,843/yr.

59 Fair offer

On the GS pay scale?

Both metros are in the Rest of U.S. locality pay area, so GS salaries are identical. The last column shows what a transfer from Gainesville, FL to Myrtle Beach, SC at the same grade and step does to real buying power.

Grade5,2Gainesville, FLMyrtle Beach, SCReal change, Gainesville → Myrtle Beach
GS-9 step 1$61,722$61,722+3.3%
GS-11 step 1$74,678$74,678+3.3%
GS-12 step 1$89,508$89,508+3.3%
GS-13 step 1$106,437$106,437+3.3%
GS-14 step 1$125,776$125,776+3.3%

Pay for common jobs

Median annual pay4Gainesville, FLMyrtle Beach, SCMyrtle Beach pay in Gainesville dollars
Elementary School Teachers, Except Special Education$56,430not published—
Software Developers$122,950not published—
Accountants and Auditors$75,820$74,520$76,980 (+1.5%)
Registered Nurses$81,870$80,640$83,302 (+1.7%)

"Not published" means BLS doesn't release an estimate for that job in that metro.

Check your own offer

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Taxes are estimates for a single filer taking the standard deduction; city and county income taxes are not included. See the methodology.

Notes & Sources

  1. U.S. Census Bureau, Metropolitan Statistical Area population estimates (Vintage 2025) (2025). Retrieved 2026-09-29.
  2. U.S. Bureau of Economic Analysis, Regional Price Parities by MSA (MARPP), all items (2024). Retrieved 2026-09-29.
  3. U.S. Department of Housing and Urban Development, Fair Market Rents, 1-bedroom (2026). Retrieved 2026-09-29.
  4. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, metropolitan areas (2025). Retrieved 2026-09-29.
  5. U.S. Office of Personnel Management, General Schedule (GS) pay rates with locality pay, 2026 (2026). Retrieved 2026-09-29.
  6. U.S. Office of Personnel Management, Locality codes used in the 2026 GS pay spreadsheet (2026). Retrieved 2026-09-29.
  7. U.S. Office of Personnel Management, 2026 Locality Pay Area Definitions (counties in each pay area) (2026). Retrieved 2026-09-29.
  8. Tax Foundation, State Individual Income Tax Rates and Brackets, 2026 (2026). Retrieved 2026-09-29.
  9. U.S. Census Bureau, Cartographic boundary file: states, 1:20,000,000 (2024) (2024). Retrieved 2026-09-29.
  10. U.S. Census Bureau, Gazetteer file: core based statistical areas (2025) (2025). Retrieved 2026-09-29.
  11. U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024, table C24010 (occupation of employed residents) by ZIP code area (2024). Retrieved 2026-09-29.
  12. U.S. Census Bureau, ZIP Code Tabulation Area relationship files (2020; Connecticut 2022) and Gazetteer locations (2025) (2025). Retrieved 2026-09-29.
  13. U.S. Census Bureau, Cartographic boundary files (ZIP code areas 2020; counties and states 2024) and TIGER/Line primary roads (2024) (2024). Retrieved 2026-09-29.
  14. Internal Revenue Service, Rev. Proc. 2025-32 (2026 tax brackets and standard deduction) (2026). Retrieved 2026-09-29.
  15. Internal Revenue Service, Publication 15 (Circular E), Employer's Tax Guide for 2026 (Social Security and Medicare) (2026). Retrieved 2026-09-29.
  16. U.S. Department of Labor, Employment and Training Administration, O*NET 31.0 Database: Job Titles (used under CC BY 4.0; O*NET is a trademark of USDOL/ETA) (2026). Retrieved 2026-10-14.