City comparison

Cincinnati, OH vs Merced, CA

What a paycheck is really worth in each city: prices, rent and state taxes.

Key findings

  • Prices in Merced, CA are 3.0% higher than in Cincinnati, OH. Someone earning $100,000 in Cincinnati, OH would need about $103,000 in Merced, CA to live the same way.
  • Rent is the bigger story: a typical 1-bedroom costs $1,213 a month in Merced, CA versus $1,051 in Cincinnati, OH. On $100,000, that's 20% of take-home pay in Merced, CA and 16% in Cincinnati, OH.
  • On $100,000, estimated state income tax is about $3,103 a year higher in Merced, CA than in Cincinnati, OH.
  • For federal employees, locality pay changes a GS-13 step 1 salary by +20.0% moving from Cincinnati, OH to Merced, CA ($110,865 → $133,060), while prices change by +3.0%. Net effect of the transfer: +16.5% in real buying power.
CincinnatiMerced
Price level (U.S. = 100):Under 9292–9898–102102–108Over 108
  • Cincinnati, OH: price level 95.4 (cheaper)
  • Merced, CA: price level 98.3 (about average)

Map drawn from Census Bureau state boundaries and metro locations9,10; dot colours show BEA price levels2.

Side by side

Cincinnati, OHMerced, CA
Price level (U.S. = 100)295.498.3
$100,000 is worth, in the other city2$103,046 in Merced$97,044 in Cincinnati
Typical 1-bedroom rent3$1,051/mo$1,213/mo
Take-home on $100,00014,15,8$77,212$74,110
State income tax on $100,000 (estimate)8$1,968 (OH)$5,070 (CA)
Rent burden on $100,00016%20%
Median pay, all jobs4$50,170$47,220
Federal locality pay area7Cincinnati-Wilmington-Maysville, OH-KY-INSan Jose-San Francisco-Oakland, CA

Rent areas: Cincinnati, OH-KY-IN HUD Metro FMR Area and Merced, CA MSA. Metro areas: Cincinnati, OH-KY-IN and Merced, CA.

What costs more or less

Cincinnati, OHMerced, CA
Price level (U.S. = 100)CincinnatiMerced
Housing (rent)87.678.6
Goods93.8105.2
Utilities91.0158.3
Other services99.0100.3
Overall95.498.3
BEA Regional Price Parities2. Housing covers rents.

Moving with the same $100,000 salary

Cincinnati, OH → Merced, CA

Same pay buys less

Buying power −3.0%; rent takes 20% of take-home; state tax +$3,103/yr.

60 Fair offer

Merced, CA → Cincinnati, OH

Same pay goes further

Buying power +3.0%; rent takes 16% of take-home; state tax −$3,103/yr.

78 Strong offer

On the GS pay scale?

Cincinnati, OH is in the Cincinnati-Wilmington-Maysville, OH-KY-IN pay area; Merced, CA is in San Jose-San Francisco-Oakland, CA. The last column shows what a transfer from Cincinnati, OH to Merced, CA at the same grade and step does to real buying power.

Grade5,2Cincinnati, OHMerced, CAReal change, Cincinnati → Merced
GS-9 step 1$64,290$77,161+16.5%
GS-11 step 1$77,785$93,358+16.5%
GS-12 step 1$93,231$111,896+16.5%
GS-13 step 1$110,865$133,060+16.5%
GS-14 step 1$131,009$157,236+16.5%

Pay for common jobs

Median annual pay4Cincinnati, OHMerced, CAMerced pay in Cincinnati dollars
Elementary School Teachers, Except Special Education$64,740$100,120$97,160 (+50.1%)
Software Developers$121,420$132,120$128,215 (+5.6%)
Accountants and Auditors$80,640$80,420$78,043 (−3.2%)
Registered Nurses$83,650$131,620$127,729 (+52.7%)

"Not published" means BLS doesn't release an estimate for that job in that metro.

Check your own offer

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Taxes are estimates for a single filer taking the standard deduction; city and county income taxes are not included. See the methodology.

Notes & Sources

  1. U.S. Census Bureau, Metropolitan Statistical Area population estimates (Vintage 2025) (2025). Retrieved 2026-09-29.
  2. U.S. Bureau of Economic Analysis, Regional Price Parities by MSA (MARPP), all items (2024). Retrieved 2026-09-29.
  3. U.S. Department of Housing and Urban Development, Fair Market Rents, 1-bedroom (2026). Retrieved 2026-09-29.
  4. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, metropolitan areas (2025). Retrieved 2026-09-29.
  5. U.S. Office of Personnel Management, General Schedule (GS) pay rates with locality pay, 2026 (2026). Retrieved 2026-09-29.
  6. U.S. Office of Personnel Management, Locality codes used in the 2026 GS pay spreadsheet (2026). Retrieved 2026-09-29.
  7. U.S. Office of Personnel Management, 2026 Locality Pay Area Definitions (counties in each pay area) (2026). Retrieved 2026-09-29.
  8. Tax Foundation, State Individual Income Tax Rates and Brackets, 2026 (2026). Retrieved 2026-09-29.
  9. U.S. Census Bureau, Cartographic boundary file: states, 1:20,000,000 (2024) (2024). Retrieved 2026-09-29.
  10. U.S. Census Bureau, Gazetteer file: core based statistical areas (2025) (2025). Retrieved 2026-09-29.
  11. U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024, table C24010 (occupation of employed residents) by ZIP code area (2024). Retrieved 2026-09-29.
  12. U.S. Census Bureau, ZIP Code Tabulation Area relationship files (2020; Connecticut 2022) and Gazetteer locations (2025) (2025). Retrieved 2026-09-29.
  13. U.S. Census Bureau, Cartographic boundary files (ZIP code areas 2020; counties and states 2024) and TIGER/Line primary roads (2024) (2024). Retrieved 2026-09-29.
  14. Internal Revenue Service, Rev. Proc. 2025-32 (2026 tax brackets and standard deduction) (2026). Retrieved 2026-09-29.
  15. Internal Revenue Service, Publication 15 (Circular E), Employer's Tax Guide for 2026 (Social Security and Medicare) (2026). Retrieved 2026-09-29.
  16. U.S. Department of Labor, Employment and Training Administration, O*NET 31.0 Database: Job Titles (used under CC BY 4.0; O*NET is a trademark of USDOL/ETA) (2026). Retrieved 2026-10-14.