City comparison

Asheville, NC vs Gainesville, FL

What a paycheck is really worth in each city: prices, rent, state taxes and federal GS pay.

Key findings

  • Overall prices in Asheville, NC (96.5) and Gainesville, FL (96.7, U.S. average = 100) are within 1% of each other, so $100,000 in Asheville, NC goes as far as $100,200 in Gainesville, FL.
  • Rent is the bigger story: a typical 1-bedroom costs $1,429 a month in Asheville, NC versus $1,246 in Gainesville, FL. On $100,000, that's 23% of take-home pay in Asheville, NC and 19% in Gainesville, FL.
  • On $100,000, estimated state income tax is about $3,481 a year higher in Asheville, NC than in Gainesville, FL.
  • Both cities are in the same federal pay area (Rest of U.S.), so a GS-13 step 1 earns $106,437 in either. A transfer from Asheville, NC to Gainesville, FL changes real buying power by −0.2%, purely from prices.
AshevilleGainesville
Price level (U.S. = 100):Under 9292–9898–102102–108Over 108
  • Asheville, NC: price level 96.5 (cheaper)
  • Gainesville, FL: price level 96.7 (cheaper)

Map drawn from Census Bureau state boundaries and metro locations9,10; dot colours show BEA price levels2.

Side by side

Asheville, NCGainesville, FL
Price level (U.S. = 100)296.596.7
$100,000 is worth, in the other city2$100,235 in Gainesville$99,765 in Asheville
Typical 1-bedroom rent3$1,429/mo$1,246/mo
Take-home on $100,00014,15,8$75,699$79,180
State income tax on $100,000 (estimate)8$3,481 (NC)$0 (FL)
Rent burden on $100,00023%19%
Median pay, all jobs4$46,870$47,020
Federal locality pay area7Rest of U.S.Rest of U.S.

Rent areas: Asheville, NC MSA and Gainesville, FL HUD Metro FMR Area. Metro areas: Asheville, NC and Gainesville, FL.

What costs more or less

Asheville, NCGainesville, FL
Price level (U.S. = 100)AshevilleGainesville
Housing (rent)93.493.0
Goods96.696.2
Utilities88.688.2
Other services98.298.9
Overall96.596.7
BEA Regional Price Parities2. Housing covers rents.

Moving with the same $100,000 salary

Asheville, NC → Gainesville, FL

Roughly even

Buying power −0.2%; rent takes 19% of take-home; state tax −$3,481/yr.

68 Fair offer

Gainesville, FL → Asheville, NC

Roughly even

Buying power +0.2%; rent takes 23% of take-home; state tax +$3,481/yr.

69 Fair offer

Federal employees: GS pay

Both metros are in the Rest of U.S. locality pay area, so GS salaries are identical. The last column shows what a transfer from Asheville, NC to Gainesville, FL at the same grade and step does to real buying power.

Grade5,2Asheville, NCGainesville, FLReal change, Asheville → Gainesville
GS-9 step 1$61,722$61,722−0.2%
GS-11 step 1$74,678$74,678−0.2%
GS-12 step 1$89,508$89,508−0.2%
GS-13 step 1$106,437$106,437−0.2%
GS-14 step 1$125,776$125,776−0.2%

Pay for common jobs

Median annual pay4Asheville, NCGainesville, FLGainesville pay in Asheville dollars
Information Security Analysts$149,350$104,000$103,756 (−30.5%)
Software Developers$134,350$122,950$122,661 (−8.7%)
Accountants and Auditors$80,400$75,820$75,642 (−5.9%)
Registered Nurses$81,590$81,870$81,678 (+0.1%)

"Not published" means BLS doesn't release an estimate for that job in that metro.

Check your own offer

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Taxes are estimates for a single filer taking the standard deduction; city and county income taxes are not included. See the methodology.

Notes & Sources

  1. U.S. Census Bureau, Metropolitan Statistical Area population estimates (Vintage 2025) (2025). Retrieved 2026-09-29.
  2. U.S. Bureau of Economic Analysis, Regional Price Parities by MSA (MARPP), all items (2024). Retrieved 2026-09-29.
  3. U.S. Department of Housing and Urban Development, Fair Market Rents, 1-bedroom (2026). Retrieved 2026-09-29.
  4. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, metropolitan areas (2025). Retrieved 2026-09-29.
  5. U.S. Office of Personnel Management, General Schedule (GS) pay rates with locality pay, 2026 (2026). Retrieved 2026-09-29.
  6. U.S. Office of Personnel Management, Locality codes used in the 2026 GS pay spreadsheet (2026). Retrieved 2026-09-29.
  7. U.S. Office of Personnel Management, 2026 Locality Pay Area Definitions (counties in each pay area) (2026). Retrieved 2026-09-29.
  8. Tax Foundation, State Individual Income Tax Rates and Brackets, 2026 (2026). Retrieved 2026-09-29.
  9. U.S. Census Bureau, Cartographic boundary file: states, 1:20,000,000 (2024) (2024). Retrieved 2026-09-29.
  10. U.S. Census Bureau, Gazetteer file: core based statistical areas (2025) (2025). Retrieved 2026-09-29.
  11. U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024, table C24010 (occupation of employed residents) by ZIP code area (2024). Retrieved 2026-09-29.
  12. U.S. Census Bureau, ZIP Code Tabulation Area relationship files (2020; Connecticut 2022) and Gazetteer locations (2025) (2025). Retrieved 2026-09-29.
  13. U.S. Census Bureau, Cartographic boundary files (ZIP code areas 2020; counties and states 2024) and TIGER/Line primary roads (2024) (2024). Retrieved 2026-09-29.
  14. Internal Revenue Service, Rev. Proc. 2025-32 (2026 tax brackets and standard deduction) (2026). Retrieved 2026-09-29.
  15. Internal Revenue Service, Publication 15 (Circular E), Employer's Tax Guide for 2026 (Social Security and Medicare) (2026). Retrieved 2026-09-29.