City comparison

Naples, FL vs Reno, NV

What a paycheck is really worth in each city: prices, rent and state taxes.

Key findings

  • Prices in Naples, FL are 2.2% higher than in Reno, NV. Someone earning $100,000 in Reno, NV would need about $102,200 in Naples, FL to live the same way.
  • Rent is the bigger story: a typical 1-bedroom costs $1,797 a month in Naples, FL versus $1,489 in Reno, NV. On $100,000, that's 27% of take-home pay in Naples, FL and 23% in Reno, NV.
  • Estimated state income tax on $100,000 is close: $0 a year in FL and $0 in NV.
  • For federal employees, locality pay changes a GS-13 step 1 salary by +0.4% moving from Naples, FL to Reno, NV ($106,437 → $106,855), while prices change by −2.1%. Net effect of the transfer: +2.6% in real buying power.
NaplesReno
Price level (U.S. = 100):Under 9292–9898–102102–108Over 108
  • Naples, FL: price level 103.2 (pricier)
  • Reno, NV: price level 101.0 (about average)

Map drawn from Census Bureau state boundaries and metro locations9,10; dot colours show BEA price levels2.

Side by side

Naples, FLReno, NV
Price level (U.S. = 100)2103.2101.0
$100,000 is worth, in the other city2$97,882 in Reno$102,164 in Naples
Typical 1-bedroom rent3$1,797/mo$1,489/mo
Take-home on $100,00014,15,8$79,180$79,180
State income tax on $100,000 (estimate)8$0 (FL)$0 (NV)
Rent burden on $100,00027%23%
Median pay, all jobs4$47,800$49,660
Federal locality pay area7Rest of U.S.Reno-Fernley, NV

Rent areas: Naples-Marco Island, FL MSA and Reno, NV HUD Metro FMR Area. Metro areas: Naples-Marco Island, FL and Reno, NV.

What costs more or less

Naples, FLReno, NV
Price level (U.S. = 100)NaplesReno
Housing (rent)129.4123.5
Goods96.296.3
Utilities87.889.3
Other services98.998.7
Overall103.2101.0
BEA Regional Price Parities2. Housing covers rents.

Moving with the same $100,000 salary

Naples, FL → Reno, NV

Same pay goes further

Buying power +2.2%; rent takes 23% of take-home; state tax +$0/yr.

76 Strong offer

Reno, NV → Naples, FL

Same pay buys less

Buying power −2.1%; rent takes 27% of take-home; state tax +$0/yr.

59 Fair offer

On the GS pay scale?

Naples, FL is in the Rest of U.S. pay area; Reno, NV is in Reno-Fernley, NV. The last column shows what a transfer from Naples, FL to Reno, NV at the same grade and step does to real buying power.

Grade5,2Naples, FLReno, NVReal change, Naples → Reno
GS-9 step 1$61,722$61,965+2.6%
GS-11 step 1$74,678$74,972+2.6%
GS-12 step 1$89,508$89,859+2.6%
GS-13 step 1$106,437$106,855+2.6%
GS-14 step 1$125,776$126,271+2.6%

Pay for common jobs

Median annual pay4Naples, FLReno, NVReno pay in Naples dollars
Elementary School Teachers, Except Special Education$60,470$62,430$63,781 (+5.5%)
Software Developers$130,730$125,710$128,430 (−1.8%)
Accountants and Auditors$84,570$82,370$84,153 (−0.5%)
Registered Nurses$93,330$107,520$109,847 (+17.7%)

"Not published" means BLS doesn't release an estimate for that job in that metro.

Check your own offer

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Taxes are estimates for a single filer taking the standard deduction; city and county income taxes are not included. See the methodology.

Notes & Sources

  1. U.S. Census Bureau, Metropolitan Statistical Area population estimates (Vintage 2025) (2025). Retrieved 2026-09-29.
  2. U.S. Bureau of Economic Analysis, Regional Price Parities by MSA (MARPP), all items (2024). Retrieved 2026-09-29.
  3. U.S. Department of Housing and Urban Development, Fair Market Rents, 1-bedroom (2026). Retrieved 2026-09-29.
  4. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, metropolitan areas (2025). Retrieved 2026-09-29.
  5. U.S. Office of Personnel Management, General Schedule (GS) pay rates with locality pay, 2026 (2026). Retrieved 2026-09-29.
  6. U.S. Office of Personnel Management, Locality codes used in the 2026 GS pay spreadsheet (2026). Retrieved 2026-09-29.
  7. U.S. Office of Personnel Management, 2026 Locality Pay Area Definitions (counties in each pay area) (2026). Retrieved 2026-09-29.
  8. Tax Foundation, State Individual Income Tax Rates and Brackets, 2026 (2026). Retrieved 2026-09-29.
  9. U.S. Census Bureau, Cartographic boundary file: states, 1:20,000,000 (2024) (2024). Retrieved 2026-09-29.
  10. U.S. Census Bureau, Gazetteer file: core based statistical areas (2025) (2025). Retrieved 2026-09-29.
  11. U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024, table C24010 (occupation of employed residents) by ZIP code area (2024). Retrieved 2026-09-29.
  12. U.S. Census Bureau, ZIP Code Tabulation Area relationship files (2020; Connecticut 2022) and Gazetteer locations (2025) (2025). Retrieved 2026-09-29.
  13. U.S. Census Bureau, Cartographic boundary files (ZIP code areas 2020; counties and states 2024) and TIGER/Line primary roads (2024) (2024). Retrieved 2026-09-29.
  14. Internal Revenue Service, Rev. Proc. 2025-32 (2026 tax brackets and standard deduction) (2026). Retrieved 2026-09-29.
  15. Internal Revenue Service, Publication 15 (Circular E), Employer's Tax Guide for 2026 (Social Security and Medicare) (2026). Retrieved 2026-09-29.