City comparison

Madison, WI vs Rochester, NY

What a paycheck is really worth in each city: prices, rent and state taxes.

Key findings

  • Overall prices in Madison, WI (97.3) and Rochester, NY (97.0, U.S. average = 100) are within 1% of each other, so $100,000 in Madison, WI goes as far as $99,700 in Rochester, NY.
  • Rent is the bigger story: a typical 1-bedroom costs $1,482 a month in Madison, WI versus $1,256 in Rochester, NY. On $100,000, that's 24% of take-home pay in Madison, WI and 20% in Rochester, NY.
  • On $100,000, estimated state income tax is about $940 a year higher in Rochester, NY than in Madison, WI.
  • For federal employees, locality pay changes a GS-13 step 1 salary by +0.7% moving from Madison, WI to Rochester, NY ($106,437 → $107,182), while prices change by −0.3%. Net effect of the transfer: +1.0% in real buying power.
MadisonRochester
Price level (U.S. = 100):Under 9292–9898–102102–108Over 108
  • Madison, WI: price level 97.3 (cheaper)
  • Rochester, NY: price level 97.0 (cheaper)

Map drawn from Census Bureau state boundaries and metro locations9,10; dot colours show BEA price levels2.

Side by side

Madison, WIRochester, NY
Price level (U.S. = 100)297.397.0
$100,000 is worth, in the other city2$99,741 in Rochester$100,260 in Madison
Typical 1-bedroom rent3$1,482/mo$1,256/mo
Take-home on $100,00014,15,8$75,261$74,320
State income tax on $100,000 (estimate)8$3,919 (WI)$4,860 (NY)
Rent burden on $100,00024%20%
Median pay, all jobs4$58,080$51,210
Federal locality pay area7Rest of U.S.Rochester-Batavia-Seneca Falls, NY

Rent areas: Madison, WI HUD Metro FMR Area and Rochester, NY MSA. Metro areas: Madison, WI and Rochester, NY.

What costs more or less

Madison, WIRochester, NY
Price level (U.S. = 100)MadisonRochester
Housing (rent)99.787.5
Goods93.899.7
Utilities89.8133.2
Other services99.497.8
Overall97.397.0
BEA Regional Price Parities2. Housing covers rents.

Moving with the same $100,000 salary

Madison, WI → Rochester, NY

Roughly even

Buying power +0.3%; rent takes 20% of take-home; state tax +$940/yr.

70 Fair offer

Rochester, NY → Madison, WI

Roughly even

Buying power −0.3%; rent takes 24% of take-home; state tax −$940/yr.

68 Fair offer

On the GS pay scale?

Madison, WI is in the Rest of U.S. pay area; Rochester, NY is in Rochester-Batavia-Seneca Falls, NY. The last column shows what a transfer from Madison, WI to Rochester, NY at the same grade and step does to real buying power.

Grade5,2Madison, WIRochester, NYReal change, Madison → Rochester
GS-9 step 1$61,722$62,155+1.0%
GS-11 step 1$74,678$75,202+1.0%
GS-12 step 1$89,508$90,135+1.0%
GS-13 step 1$106,437$107,182+1.0%
GS-14 step 1$125,776$126,657+1.0%

Pay for common jobs

Median annual pay4Madison, WIRochester, NYRochester pay in Madison dollars
Elementary School Teachers, Except Special Education$63,690$62,840$63,003 (−1.1%)
Software Developers$130,630$122,770$123,089 (−5.8%)
Accountants and Auditors$81,130$80,890$81,100 (−0.0%)
Registered Nurses$101,190$86,570$86,795 (−14.2%)

"Not published" means BLS doesn't release an estimate for that job in that metro.

Check your own offer

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Taxes are estimates for a single filer taking the standard deduction; city and county income taxes are not included. See the methodology.

Notes & Sources

  1. U.S. Census Bureau, Metropolitan Statistical Area population estimates (Vintage 2025) (2025). Retrieved 2026-09-29.
  2. U.S. Bureau of Economic Analysis, Regional Price Parities by MSA (MARPP), all items (2024). Retrieved 2026-09-29.
  3. U.S. Department of Housing and Urban Development, Fair Market Rents, 1-bedroom (2026). Retrieved 2026-09-29.
  4. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, metropolitan areas (2025). Retrieved 2026-09-29.
  5. U.S. Office of Personnel Management, General Schedule (GS) pay rates with locality pay, 2026 (2026). Retrieved 2026-09-29.
  6. U.S. Office of Personnel Management, Locality codes used in the 2026 GS pay spreadsheet (2026). Retrieved 2026-09-29.
  7. U.S. Office of Personnel Management, 2026 Locality Pay Area Definitions (counties in each pay area) (2026). Retrieved 2026-09-29.
  8. Tax Foundation, State Individual Income Tax Rates and Brackets, 2026 (2026). Retrieved 2026-09-29.
  9. U.S. Census Bureau, Cartographic boundary file: states, 1:20,000,000 (2024) (2024). Retrieved 2026-09-29.
  10. U.S. Census Bureau, Gazetteer file: core based statistical areas (2025) (2025). Retrieved 2026-09-29.
  11. U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024, table C24010 (occupation of employed residents) by ZIP code area (2024). Retrieved 2026-09-29.
  12. U.S. Census Bureau, ZIP Code Tabulation Area relationship files (2020; Connecticut 2022) and Gazetteer locations (2025) (2025). Retrieved 2026-09-29.
  13. U.S. Census Bureau, Cartographic boundary files (ZIP code areas 2020; counties and states 2024) and TIGER/Line primary roads (2024) (2024). Retrieved 2026-09-29.
  14. Internal Revenue Service, Rev. Proc. 2025-32 (2026 tax brackets and standard deduction) (2026). Retrieved 2026-09-29.
  15. Internal Revenue Service, Publication 15 (Circular E), Employer's Tax Guide for 2026 (Social Security and Medicare) (2026). Retrieved 2026-09-29.