City comparison

Asheville, NC vs San Diego, CA

What a paycheck is really worth in each city: prices, rent and state taxes.

Key findings

  • Prices in San Diego, CA are 15.9% higher than in Asheville, NC. Someone earning $100,000 in Asheville, NC would need about $115,900 in San Diego, CA to live the same way.
  • Rent is the bigger story: a typical 1-bedroom costs $2,459 a month in San Diego, CA versus $1,429 in Asheville, NC. On $100,000, that's 40% of take-home pay in San Diego, CA and 23% in Asheville, NC.
  • On $100,000, estimated state income tax is about $1,589 a year higher in San Diego, CA than in Asheville, NC.
  • For federal employees, locality pay changes a GS-13 step 1 salary by +14.2% moving from Asheville, NC to San Diego, CA ($106,437 → $121,585), while prices change by +15.9%. Net effect of the transfer: −1.5% in real buying power.
AshevilleSan Diego
Price level (U.S. = 100):Under 9292–9898–102102–108Over 108
  • Asheville, NC: price level 96.5 (cheaper)
  • San Diego, CA: price level 111.9 (much pricier)

Map drawn from Census Bureau state boundaries and metro locations9,10; dot colours show BEA price levels2.

Side by side

Asheville, NCSan Diego, CA
Price level (U.S. = 100)296.5111.9
$100,000 is worth, in the other city2$115,938 in San Diego$86,253 in Asheville
Typical 1-bedroom rent3$1,429/mo$2,459/mo
Take-home on $100,00014,15,8$75,699$74,110
State income tax on $100,000 (estimate)8$3,481 (NC)$5,070 (CA)
Rent burden on $100,00023%40%
Median pay, all jobs4$46,870$58,690
Federal locality pay area7Rest of U.S.San Diego-Chula Vista-Carlsbad, CA

Rent areas: Asheville, NC MSA and San Diego-Chula Vista-Carlsbad, CA MSA. Metro areas: Asheville, NC and San Diego-Chula Vista-Carlsbad, CA.

What costs more or less

Asheville, NCSan Diego, CA
Price level (U.S. = 100)AshevilleSan Diego
Housing (rent)93.4179.3
Goods96.6108.0
Utilities88.6174.2
Other services98.299.6
Overall96.5111.9
BEA Regional Price Parities2. Housing covers rents.

Moving with the same $100,000 salary

Asheville, NC → San Diego, CA

Same pay buys less

Buying power −13.7%; rent takes 40% of take-home; state tax +$1,589/yr.

15 Weak offer

San Diego, CA → Asheville, NC

Same pay goes further

Buying power +15.9%; rent takes 23% of take-home; state tax −$1,589/yr.

100 Strong offer

On the GS pay scale?

Asheville, NC is in the Rest of U.S. pay area; San Diego, CA is in San Diego-Chula Vista-Carlsbad, CA. The last column shows what a transfer from Asheville, NC to San Diego, CA at the same grade and step does to real buying power.

Grade5,2Asheville, NCSan Diego, CAReal change, Asheville → San Diego
GS-9 step 1$61,722$70,507−1.5%
GS-11 step 1$74,678$85,307−1.5%
GS-12 step 1$89,508$102,246−1.5%
GS-13 step 1$106,437$121,585−1.5%
GS-14 step 1$125,776$143,677−1.5%

Pay for common jobs

Median annual pay4Asheville, NCSan Diego, CASan Diego pay in Asheville dollars
Elementary School Teachers, Except Special Education$50,080$97,000$83,666 (+67.1%)
Software Developers$134,350$163,270$140,825 (+4.8%)
Accountants and Auditors$80,400$96,340$83,096 (+3.4%)
Registered Nurses$81,590$139,520$120,340 (+47.5%)

"Not published" means BLS doesn't release an estimate for that job in that metro.

Check your own offer

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Taxes are estimates for a single filer taking the standard deduction; city and county income taxes are not included. See the methodology.

Notes & Sources

  1. U.S. Census Bureau, Metropolitan Statistical Area population estimates (Vintage 2025) (2025). Retrieved 2026-09-29.
  2. U.S. Bureau of Economic Analysis, Regional Price Parities by MSA (MARPP), all items (2024). Retrieved 2026-09-29.
  3. U.S. Department of Housing and Urban Development, Fair Market Rents, 1-bedroom (2026). Retrieved 2026-09-29.
  4. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, metropolitan areas (2025). Retrieved 2026-09-29.
  5. U.S. Office of Personnel Management, General Schedule (GS) pay rates with locality pay, 2026 (2026). Retrieved 2026-09-29.
  6. U.S. Office of Personnel Management, Locality codes used in the 2026 GS pay spreadsheet (2026). Retrieved 2026-09-29.
  7. U.S. Office of Personnel Management, 2026 Locality Pay Area Definitions (counties in each pay area) (2026). Retrieved 2026-09-29.
  8. Tax Foundation, State Individual Income Tax Rates and Brackets, 2026 (2026). Retrieved 2026-09-29.
  9. U.S. Census Bureau, Cartographic boundary file: states, 1:20,000,000 (2024) (2024). Retrieved 2026-09-29.
  10. U.S. Census Bureau, Gazetteer file: core based statistical areas (2025) (2025). Retrieved 2026-09-29.
  11. U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024, table C24010 (occupation of employed residents) by ZIP code area (2024). Retrieved 2026-09-29.
  12. U.S. Census Bureau, ZIP Code Tabulation Area relationship files (2020; Connecticut 2022) and Gazetteer locations (2025) (2025). Retrieved 2026-09-29.
  13. U.S. Census Bureau, Cartographic boundary files (ZIP code areas 2020; counties and states 2024) and TIGER/Line primary roads (2024) (2024). Retrieved 2026-09-29.
  14. Internal Revenue Service, Rev. Proc. 2025-32 (2026 tax brackets and standard deduction) (2026). Retrieved 2026-09-29.
  15. Internal Revenue Service, Publication 15 (Circular E), Employer's Tax Guide for 2026 (Social Security and Medicare) (2026). Retrieved 2026-09-29.